THE BRIEF

We were approached by the client to design a logo and develop branding for their new, up-and-coming fashion brand. They were launching with T-shirts, but had plans to expand so wanted the design to be something that would work on other items, i.e. Hoodies and baseball caps. Their ethos revolves around simple, sustainable fashion and good quality garments that really last. They also support clothing recycling schemes and socially responsible clothing production, going against the trend of fast fashion.

We initially presented the client with a range of logo concepts, which was narrowed down and refined in line with their preferences. Once the logo was approved it was produced in a variety of colours to work on different colour clothing.

In relation to the wider branding for the company we consulted on typography and key messages that the client could use in their marketing and on their social media channels.